About

Hi, I’m Juliana.


I have worked in Communications for a long time. I’m effective at shaping messages and have done it for businesses for a number of years. Working in the corporate world is very interesting and challenging. I wouldn’t give it up. It has taught me a lot of the hard skills that have made me academically and professionally successful. But it doesn’t completely fulfill me.

Working with people is far more important for me. I like educating individuals so that they can achieve success in their personal and professional lives, and even in their businesses. I like taking what I’ve learned and teaching it to individuals.

I was not always the most effective communicator.

I was not always content with my academic, career, and personal achievements. In fact, it was my personal journey of moving from depression to happiness that really solidified my expertise as a communicator. I don’t think I could have ever reached the height of control over communications I have achieved if I did not go through the personal journey that taught me so much about human psychology. I have learned to truly understand people, because I have learned to truly understand myself. I will always be learning. How about you?

The Success Formula

I have developed and believe in what I call The Success Formula. It involves achieving self and social awareness alongside a strong communication skillset. The formula should look familiar if you’ve been around this site at all. It looks like this:

 

I’ve simplified it into a formula, but assembling the elements of awareness and skill requires a long-term investment. It’s something you can begin working on with me, but will spend your entire life mastering. The fact is, perfection is an illusion. We will spend our lives trying to achieve it. I’ve accepted that my life is a never-ending journey in search of my best self. I am committed to that journey and have benefited a great deal along the way. Similarly, I am devoting my life to helping individuals who are committed to their personal and professional journeys.

I offer individual coaching, small and large group workshops, resources (for self-guided learning), and even services related to communications (e.g. resume writing). I also have an extensive network of partners I can work with when a client needs a service beyond communications (e.g. website design). It sounds a little broad, but I keep my focus on the communications-related aspect of your journey toward success.

Am I qualified to offer these services?

Well, I’m a big nerd and here are some of my professional highlights:

I completed an English Specialist and Political Science Major at the University of Toronto in 2003. After graduating With Distinction, I attended Queen’s University to complete a Political Studies Masters in Canadian and Constitutional Politics.

I have had the great pleasure of serving as an Ontario Policy Intern with the Post-Secondary Education Quality Assessment Board, Ministry of Training, Colleges and Universities. I have represented Canada on the Global Marketing Advisory Committee for Imagining Ourselves and taught at Queen’s University as a Teaching Assistant and as an Instructor for private career colleges in Toronto. I have developed curriculum for and continue to teach a number of awesome soft skills workshops. I have served as an Editor for Federalism-E and on the Editorial Board of The Innovation Journal as both Discussions Paper and Case Studies Editor. I have worked with grassroots causes like The Gatehouse (a community child abuse resource) and the MS Society.  I am committed to principles of life-long learning and continue to nurture my own communications skills and business acumen on an ongoing basis. I am also a proud published writer.

Over the years I have acquired a great deal of experience in strategic marketing roles with brands such as Microsoft, Dell, Telus, Cisco, Oxford University Press, Air Canada, Hydroxycut, and the Ontario government.

Today, I have two roles. Firstly, I serve the business community as a dedicated Marketing lead and have done so for various businesses both in the private and non-profit sectors. Secondly, I service a wider community as a Communications Consultant, providing workshops, coaching and various services in an effort to improve the way we communicate.

In the midst of all this, I have worked with some truly incredible people that were brave enough to reach out for communications help and from whom I have learned a great deal. Here are just a few nice things they’ve said about my work:

Juliana was fantastic. My expectations were exceeded. Thanks!

IT Executive

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Juliana was articulate and empathetic to various participants’ pasts and experiences.

Lawyer and Anger Management Workshop Attendee

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I feel it was very important that the instructor was so down to earth and implemented her own life experiences. I was able to relate and open up as I would not normally do.

Court-mandated Anger Management Workshop Attendee

 

If my education, experience, and testimonials aren’t enough to garner your respect, you may take comfort in the fact that I am a daughter, sister, wife, mother, best friend, animal lover, book reader, soccer fan, and wannabe comedian.

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