You Fear Failure… So You Fail

Trying to boil the ocean? Stop! Every business needs a niche.

Business start ups often result from unhappy employees going off to start their own venture. If most new businesses come with lessons from the businesses that came before them, why do most start-ups fail?

The easiest way to start a business is to take what you’ve learned or what you see your competitors doing, and replicate it. It’s an instant start up model. This is part of the reason franchises work. We find a formula and repeat it, ad nauseum. If this is fool proof, why do most new businesses fail?

I can’t list here all of the reasons I think businesses fail, but I tell you a good few reasons you may not have considered.

Why you fail…

1. Fear of Failure Leads to No Innovation

Out of your fear of failing, you don’t do anything innovative. You copy, repeat, copy, repeat. Then you end up in a commodity game… a lose-lose situation where even buyers lose because in the hopes of getting the best price, they drive down quality.

2. Trying to Say It All, You Say Nothing

When revenue is scarce during your start up stage, you fear losing any customer in the market. You cast a wide net and offer every product/service you know how to offer. You try to do it all. In an effort to tell the world about all the services/products you offer, you don’t leave any one lasting message about any one product/service. Your business is a blur against the competition and blending in is a bad thing.

3. Being Unique Opens You Up To Rejection

When your name is on the sign outside the shop everyone knows who’s responsible. Doing the things you know in your gut are crucial to success means putting the things you believe in to the test. Should they fail, you fear what that means about you.

In fearing failure, you set yourself up for failure.

Last I heard, 95% of businesses fail in their first five years. When I course through the reasons why, I find each is about fear. And I’m not talking about assessing risk and choosing not to take a risk that is too great. I’m talking about personal fear.

If you’re an entrepreneur you need to ask yourself if your personal fear is causing you to fail. Based on fear are you avoiding innovation, saying nothing meaningful, and hiding your unique value proposition?

Here’s what you must do

1. Realize that individuals with specializations are highly sought after and usually paid more. No one wants to pay a premium rate for a generalist. So innovate your way out of the mud, out of the blur of competitive offerings. What have you always hated about your industry? If you can solve the problem you’ve always hated, chances are your innovation will please many others too.

2. Be brave and direct. Pick one thing, stick with it. Instead of a full service spa, open an eyebrow bar. Instead of handyman, be the fridge repair guru. When you’re trying to make a splash in any market (by the way, most markets are saturated with competition in North American), imagine how easy it can be to market one thing.

3. Put yourself out there. Be the unique you that differentiates your business. Wear your differentiating quality loud and proud. Your confidence will be infectious. If you trust yourself, your clients will trust you. Hiding your uniqueness only means the buyers desperate for something new will never find you.

Fear not.

There are steps that will make finding and communicating your niche a lot easier. Ask yourself some of these questions, you might find the ideal niche for your business….

  1. Can I offer a locally focused product/service?
  2. What are my competitors doing poorly and can I fix it?
  3. What are my competitors doing well and can I amalgamate a few features to create a new product/service?
  4. What is one of my highly popular products/services that I should promote more aggressively/exclusively?
  5. What already highly popular product/service do I offer that I can improve or alter to create a unique differentiation?

Most importantly, try working with a mentor that is 10 – 15 years ahead of you OR hire a competent business coach! I hope this helps. 😉


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How to Win An Argument — Be Wrong

You need to be wrong.

We all have the unquenchable need to be right. Some of us need to be right more often and on more issues than others but the truth is we all like being right. In particular, when an issue is important to us it’s very hard for us to say, “You’re entitled to your opinion.”  Instead we try to prove we’re right. We make logical arguments, we point out others that agree with us, we even raise our voices, all in an effort to be “right.” The funny thing about it all, is that we’re often fighting to be right on issues that are all gray. Assuming there is a right and wrong answer requires us to see issues as black and white, as simpler than they truly are. But there is an even bigger problem.

Being right alienates people.

If I am talking to you about how to grow tomatoes and I insist that my technique is the right one, your way must be wrong. Perhaps both my technique and yours have merit. Or perhaps my technique is actually the best way. It doesn’t really matter… in an effort to be right, I am pushing you away. If I keep putting down your ideas, even if they are in fact bad ones, all I’ve done is teach you to keep away from me. If I keep insisting that I’m right, I can almost guarantee that will bother you on some level.

What’s the alternative?

So if being right alienates people and teaches them to keep their distance, what’s the alternative? It’s simple. Be wrong sometimes. Willingly choose to NOT win every argument. But why would you want to be wrong? Being wrong will make you feel uncomfortable, right? Of course it will. You’ve lived your entire life being taught to succeed, stand up for the things you believe. But every time we’re right there is a missed lesson.

Be Wrong

Being wrong helps us grow, brings others closer to us, and ultimately teaches us the truth. Most people do anything to avoid being wrong, blamed, or at fault. In that effort you’ll miss so many opportunities. When you let go and accept being wrong, suddenly your eyes open and you see the truth, the reality of a situation. You gain the advantage, friends and perspective. Once you accept you’re wrong there’s no longer any reason to keep your guard up. You’re no longer arbitrarily fighting. You sacrifice the need to be right in favour of the desire to learn new lessons, connect with others, and see reality as it truly is.

Communicating, The Right Way

We think of effective communication as being able to convince anyone of anything that serves our needs. Sometimes the “right” thing to do is to stop aiming to win the argument. Every time you try to win, you harden the position of the person you’re talking to. Letting someone else be right, gives them the opportunity to stop fighting, let their guard down, and… see the truth for themselves.

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Anger and Anger Management

The Difference Between Anger and Anger Management

Anger and anger management are two very different things. One is an emotion. The other is a tactic or strategy. There is a productive and effective way to manage anger but when anger gets the better of us, we often do things we regret. It doesn’t have to be that way.

What is anger?

Anger is both an emotion and a body response to a threat. Perhaps a simpler way to think about it is that it is a signal. Anger tells us when we’re in danger. It’s an instinctual mechanism that protects us from harm. This is a very old tool the body developed ages ago. Without it, humankind would have been swallowed up by the lions and tigers and bears of the world. Anger, adrenaline and all the other physical changes that we experience when we face danger, all make it possible for us to survive an encounter with a predator in the wild. In this way anger is our friend and protector.

In today’s world, however, we are not commonly face to face with a deadly threat like a wild beast. The difficult thing is that our brain cannot always distinguish between a deadly threat and an emotionally devastating situation. This is where we make mistakes. Our bodies go into instinct mode and we get ourselves in trouble.

Is anger good or bad?

As an emotion, there is nothing good or bad about anger. We are allowed to get angry sometimes. It is healthy and normal for us to experience the full range of human emotions. The trouble comes when we feel anger and then feel the need to do something about it. Not all emotions require action. Some things are meant to be felt and then let pass away from our lives without any impact. We feel many emotions every day. Acting on every one of them would create unnecessary complications in our lives. Since anger has evolved as a tool to save us from danger, in some ways I believe that anger is a gift. At the same time, if we act unreasonably in response to our anger it can cause unrest in our lives.

In short, I believe anger is neither good or bad. It’s just an emotion and it’s normal. But what we do with our anger can definitely bring positive or negative consequences to our lives.

What is anger management?

Anger management is simply a process of controlling the anger experience. Many of us feel extreme anger too often, but it doesn’t have to reach an extreme. If you are experiencing anger too often, for too long, and too intensely, anger management is a form of training that helps rein those extremes in to more normal levels.

When people say they have an anger management problem I feel like our society is failing us. Really outrageous expressions of anger come down to training. If you often throw tantrums, my experience as an Anger Management Class leader shows me there are three popular reasons:

1. because you never learned a better way to manage your anger
2. because you haven’t yet experienced the most awful consequences of anger
3. because you have a desperate need to express yourself and you haven’t found a constructive way to be heard.

There are other reasons too but these ones are very common.

How can anger management help you?

Anger management through a class, coach or therapy can help you find your true source of anger, discover a new way to channel that anger and bring to life the real consequences that can come from anger if you’re not careful. The most important thing to remember is that you are capable of much more than you know. If you think you can’t leave your pattern of angry behaviour behind, you are wrong. I’ve seen tough people become empowered by controlling their anger instead of letting it control them. If you’re reading this it’s likely because you are tired of being controlled by your anger. I’m here to tell you that you can put your anger behind you.

Learn about our Anger Management Classes here.


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Google Engage Master Class

Today I am at the Google Engage Master Class. My marketing division at has partnered directly with Google to master Adwords for our clients. Google Adwords is all about finding a relevant audience for your product or service. Canadian Marketing agency Cardinal Path is speaking as I write this.

First of all, I love Google. Everything they do is cool. Even this event is run with class. Secondly, I love anything that will allow me to deliver quality leads to my customers. Google Adwords is central to lead generation because Google is the number one search engine in Canada. Google search leaves Bing, Yahoo, Ask, et al. in the dust.

I’m always available for a chat if you’re reading this and are curious about my company’s relationship with Google and whether Adwords could work for your business. We even have free Google dollars for new customers.

Anyway, business today is competitive. I get really excited about new and improved ways to communicate to the right audience effectively. And, on that front, Google rocks!

Facebook profiles can predict job performance

According to a recent report published in the “Journal of Applied Social Psychology,” a person’s Facebook page might have a greater impact than previously thought on whether or not s/he is chosen for a job. Researchers found Facebook pages were better predictors of aptitude than traditional methods for screening candidates.

Experts have long advised against posting too much personal information on your Facebook page, and this study shows how your social networking page could keep you from being hired by a prospective employer. However, the study also determined that information gained by looking at an applicant’s Facebook page, is actually an accurate indicator of a person’s job performance abilities. In other words, employers can look at your Facebook profile not for red flags but for predictive patterns that demonstrate you have the skills they are looking for in their employees.

“As (social networking) popularity has continued to increase, organizational representatives have increasingly used them to evaluate current and potential employees,” the report says. “Reason dictates that these representatives perceive the data available on (social networking sites) as providing valuable, organizationally relevant information.”

The study done by researches from Northern Illinois University, the University of Evansville and Auburn University looked at traits such as conscientiousness, agreeability and intellectual curiosity. The study’s participants were 56 college students with jobs.

Researchers matched their evaluations of the students’ Facebook pages to employee evaluations by the student’s supervisors, creating similar pictures of their aptitude. However, perhaps what was most interesting about the study is that Facebook profiles with pictures of activities like “partying” were not graded harshly by researchers.

So what does this mean for the millions of people currently looking for a job? It’s clear that employers are using Facebook as a means to screen applicants. And while the study indicated applicants might not be judged harshly for displaying activities like “partying,” it’s better to be safe than sorry.

Job seekers should update their page’s security settings to ensure viewers who are not in the user’s group of friends are only able to see a limited amount of information. Since this limited information includes a user’s profile picture, job seekers should make sure these pictures are appropriate.

However, since employers are scouring Facebook for clues as to your aptitude and other important skills, why not use Facebook to promote yourself. You might choose to reduce your priority settings and fine-tune your profile for a professional audience as a means of presenting yourself to prospective employers. This doesn’t necessarily mean cutting out the activities that are a part of your true character but possible toning down qualities that don’t fit in the workplace and instead demonstrating qualities that you know help you excel at work.

If your a kind person, does this come across in your Facebook profile? Are you great at helping others solve their problems? Do you care about your friends and their accomplishments? These are just some personal qualities that will reflect well upon you during your job search.

As a way to embrace the use of Facebook for professional purposes, the social media site recently launched BranchOut, an app for career networking. This app allows users to post job opportunities and connect with decision-makers as prospective companies.

Deciding whether or not to utilize social networking sites like Facebook is an important part of the job search process. Depending on how it’s incorporated, Facebook can either help or hurt you in your search.

My 5 Proven Self Improvement Steps on How to “Live Your DREAM Life!”

Before I get into this, it’s important that you simply perceive what self help, personal development and self improvement, actually mean? In a nut shell, it’s exactly what it says on the tin, anything to try and do with improving or developing yourself. As an example, career, relationships, health, psychology, etc.. Self facilitate is largely any type of information, or tools that facilitate your, to help yourself.

I’ve got a fast query for you…

Has there ever been a time in your life where you couldn’t sit up for tomorrow to come? or maybe didn’t want to travel to sleep as a result of you was having such a great time? You need to have felt like that a minimum of once in your life, right? I bet you even have a huge smile on your face simply remembering those ‘smart times’…

But here’s the thing, why can’t each second of every single day be like that, for you, me – ALL OF US?…

Well truly, it will! However in fact, FIRST, you would like to know how that’s done. However let me tell you something, it’s a lot of easier than you would possibly think…

Do you believe this is attainable?…

Perhaps you think that I’m a dreamer, if you are doing, that’s cool! However what if I told you that this situation is strictly what my life is like. Furthermore, what if I told you that my life ‘ought to’ be a ‘misery’, according to some individuals?…

Well, that’s the fact of it. You see, I have a condition referred to as Multiple Sclerosis(MS), that typically leads to complete debilitation. One amongst the many symptoms are stress and depression. So how then am I ready to measure my DREAM Life!? Well, the answer is simple…

With good self improvement strategies!

I urge you to affix me and make this your reality too. Everybody deserves to live a unprecedented life, and now, with these simple ways, EVERYBODY can.

If you are at all inquisitive about self improvement or personal development, it’s important to urge ‘1st things FIRST’. In alternative words, start from the bottom up. Image this, imagine I gave you a recipe to create a cake, you wouldn’t begin from step five, would you? Self improvement is no different…

Therefore, let’s do things properly and begin from the all necessary first step!…

STEP ONE is the most vital step of all, and it plays the largest part in what we have a tendency to all crave in life – Happiness! Step one isn’t solely the most necessary step, however also the most difficult. This is often the stage were you build your life’s foundational values, but not just any old values, they have to be ROCK SOLID values.

STEP TWO helps to suit the items to your self improvement puzzle. Basically, you’ve got to ‘recognize’, or have a theory, about what the that means of life is. ‘Knowing’ this, will facilitate your to shape your life. My theory on what life means, is this – “Life is a never ending, ‘roller coaster’ journey of CHOICES and EMOTIONS”. Ultimately, everybody desires to be happy. Onto step three…

STEP THREE, is to search out, or perceive, what YOUR purpose in life is. Place another method, “what were you place on this planet to do?” Do not worry, this is not as tough or mysterious because it could sound, we all have the right ‘tool’ for doing this – Our EMOTIONS. Yes, it is true, your emotions will be your ally or worst enemy, and typically at the identical time! Thus ask yourself, “What’s it that I really love doing?”. Currently take that a step more and raise yourself, “What FEATURES does my passion have that I really like?”.

STEP FOUR involves really constructing your DREAM Life. This bit will stretch your self improvement prowess to the limit, but don’t worry, this is very a lot of doable. This step relies on the options you identified in step 3 and one in all the foremost powerful personal development tools around – GOAL SETTING! Try this for each of the different departments of your life. As an example, Health, Wealth, Relationships, etc. All of this comes along and forms your terribly own, personal development plan. And now for the extremely exciting bit…

STEP FIVE – Live the life you have designed in your personal development plan. In alternative words, live your DREAM Life!

Naturally, there’s a bit a lot of to it than that, but hopefully you get the general gist of self improvement, and what is required to measure your DREAM Life!

It takes simply 1 second to choose to vary your life, so what are you going to come to a decision to do in the subsequent few seconds? It’s over to you. If you had simply 30 days left to measure, what would you are doing? No matter you do.

by Amie Erickson

Seven Self Improvement Tips That Will Make A Difference

For people who are through it, they can tell you that self improvement is a journey. It all depends on where one is starting from. The most necessary thing but is getting that first step out of the way.

Self improvement comes with the fulfillment that comes from understanding oneself. It is through this understanding that you get to grasp your house within the universe and your role here. You can understand that not everything has got to be a struggle; you can achieve success, made and happy and fulfil your mission.

As I have studied self improvement over the years, I’ve got picked out 7 self improvement tips that are a should for you to implement so that you’ll see yourself started on the journey of private growth. I’m going to share them with you in this article.

Daily Journaling

Have you ever ever puzzled how come back the globe these days is aware of thus a lot of regarding past great achievers? True, individuals took day trip to check them, but a heap of the stories and details that we have a tendency to know regarding them could only have return from themselves. They are a translation of their thoughts on to paper. They kept journals and recorded their observations and their feelings. For you, a journal is more than a map of your journey. It helps to clarify thought, to think additional clearly and to truly see where your thinking could not be thus good. You then need to improve. Once you record one thing it becomes additional than a fleeting thought. Tomorrow, you may look back and see how you felt, and you’ll compare with how you are feeling or suppose these days and you’ll be able to go ahead and create adjustments.


This is often the one that’s most unconsidered by most people, but it conjointly happens to be the foremost important of the 7 self improvement tips. Meditation is the most effective and handiest manner of reducing stress and clearing out your system. You dispose of junk thoughts and better of all, you leave area in there for clean, clear thinking. It additionally has direct health advantages; you’ll weigh down your heart beat and improve digestion simply by meditating for a few minutes every day. You will sleep higher and heal faster. Essentially, mediation is that the pillar of the seven self improvement tips – it is the one that produces all the others effective.

Expecting to Win

Of the seven self improvement tips, this one is the hardest to clarify because some folks just do not seem to listen to it. You wish to vary your thinking therefore that you tune yourself to expecting positive results. What’s success alternative than what you’re thinking that regarding? How will you get rich and be happy if every outcome you expect is negative? Some people are quick to argue now, however what they don’t understand is that along with their positive thoughts are a ton of negative thoughts that have an effect on outcomes.

Expectations aren’t regarding outcomes. They’re concerning bold, right action and knowing that the results will be in your favour no matter what they can be.

Writing Goals and Plans of Action

A written goal is sort of a map. Let me challenge you right currently to jot down down a tiny goal, one thing that is inconsequential and to who’s outcome you are not attached and stick it where you’ll be able to see it every day. The instant you see your goal, you see plans of action concerning it start to form. You discover yourself spurred into action to try and do the proper thing. Return after thirty days and see how far along your written goal you’ve come. Did it facilitate to write down it?

I can challenge you that every time you are feeling in a very rut and like things are not working out for you, pull out your goal book and begin by ticking off how many of the last heap you have got achieved and then adding on new ones. You always come out with a clearer mind.

Be well Rounded

All areas of your life contribute to your self improvement. Your relationships, your health, your finances, will all affect any kind of private growth you are attempting to attain if they’re out of balance. Simply one in all them going dangerous can lead to any or all of them going bad. As you seek to begin on personal development, work on all areas. – work on maintaining physical stamina, emotional fortitude, financial security and a smart social support system to realize personal growth.

Positive Affirmations

This has the power to vary your inner dialogue, and it is a powerful tool considering that much of the discontent in our lives is caused by inner dialogue. What does one advice yourself? Start to write down down an affirmation daily on all key areas of your life and rehearse it aloud twice daily. You are teaching you subconscious positive dialogue.

Teach to Learn

Of the 7 self improvement tips, this one is the one that will help you master self improvement the most. You learn one thing better after you teach it. As you teach, your inner mind opens therefore that you’ll be in a position to digest and transmit information. Whatever you were trying to teach will be sitting there in your mind forever. Teaching is also a manner of holding yourself accountable – there are specific standards expected of academics so that students will follow in their steps. If you’ve got no one to teach, write!

About The Author

Amie Erickson has been writing articles online for nearly 2 years now. Not only does this author specialize in Self Improvement, you can also check out her latest website about: