“How-to” expertise


If you had name one thing for which you or your business are the expert, what would it be?

If you can’t think of anything, you are┬ádispensable.

Find one thing you do better than most people. Take that skill and nurture it into a brand for yourself. For example, if you have a knack for bargaining until you score an awesome deal, maybe you should market yourself as a master negotiator.

Whether you are assessing your business offerings or personal skills, consider if you are contributing anything unique or anything of value. If I can get what I get from you from just about any other employee or kiosk, you have no value to me.

Never underestimate the power of being the “how-to” expert in your field. Everyone needs a how-to manual some time. Being needed is kind of necessary for success.

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