by Hugh Vagt, Starshot Ventures Inc.
You’ve just finished your sales event and you’re ready to follow-up. You need to re-connect with your prospects, reaffirm your offer, and coax them into reaching for the phone, or meeting you in person. Where do you start?
Regaining the attention of top decision makers after a sales event requires a creative and original approach that acknowledges the needs and pressures faced by today’s information-overloaded executives.