When you’re fighting for a cause, negotiating a deal, or debating an issue, staying focused on the details that matter can be a challenge. Watch any episode of Judge Judy for an example of people getting distracted from the issues. Successful strategic communicators stay on topic in order to win ground where it counts most – the outcome. You can spend a lot of time on the wrong details. But picking your battles is one key element that can make an impact on the outcomes that really matter. Distractions can take up valuable time and derail your strategy. Keep on topic to fight the battles that help you win the war.
Posted in Strategic Communications.