Strategic Communications

Mind Your Manners

by Sorilbran Buckner I’ll bet you can think of a hundred lessons from childhood that have remained an important part of your daily life both at home and in business.  Perhaps one of the most valuable lessons that most of us learned growing up was the importance of “please” and “thank you.” In the rush […]

Three kinds of communications

  Whether we are talking about a company or a person, the entire gamut of communications can be summed up into three categories. 1. Gibberish: The first kind of communications covers all kinds of talk without any purpose. Some like to hear their own voices. Some think others actually care about mundane and useless details. One way or […]

Inside and out

  Since Strategic Communications is usually focused on achieving a goal, it is easy to forget its other purpose. Novelist and poet Don Williams Jr. said, “The road of life twists and turns and no two directions are ever the same. Yet our lessons come from the journey, not the destination.” If Williams is right, […]

Learning from Howard

by Juliana Trichilo Cina, jtcina.com Hate him if you like, but Howard Stern runs one of the best interviews I’ve ever seen or heard. In fact, much of his success results from his natural ability to communicate. Sure he can string together a sentence and crack a joke, but his skill runs far deeper. Ask […]

Where instinct ends

by Juliana Trichilo Cina, jtcina.com Instinctively newborns know how to suckle. They need to eat and so their bodies are made to do so. Communicating is not as instinctual. Sure, babies will cry when they need changing, burping, or food; but, there’s nothing strategic about it. In fact, if mothers were not hard wired to […]

What derails your strategy most?

When you’re fighting for a cause, negotiating a deal, or debating an issue, staying focused on the details that matter can be a challenge. Watch any episode of Judge Judy for an example of people getting distracted from the issues. Successful strategic communicators stay on topic in order to win ground where it counts most […]

Strategy Leads to Control

by Juliana Trichilo Cina, jtcina.com A lot of words are said and written every day in the business world. If you did the math, what percentage of your daily communications output would actually be strategic? How often do you actually think before you speak? Becoming intentional about your actions and words is not just a […]

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