Since Strategic Communications is usually focused on achieving a goal, it is easy to forget its other purpose.
Novelist and poet Don Williams Jr. said, “The road of life twists and turns and no two directions are ever the same. Yet our lessons come from the journey, not the destination.â€
If Williams is right, stratcomm wouldn’t be strategic at all if it ignored the process. The road that leads to the goal requires as much attention as the ultimate goal – if not more.
This reminds us that stratcomm plays a pivotal role in the daily workings of any business operations. Properly designed processes, guidelines, and standards keep a business running smoothly, a staff happy and motivated, and daily goals fulfilled.
When you think about hiring a Strategic Communications consultant don’t think of marketing alone. Think internal training, procedural efficiency, and ultimate simplicity in what may otherwise be a convoluted world of business.