A licence plate said it all: SEO GUY. Driving in west Toronto tonight I found myself behind a car and licence plate that made me think. Few people take their jobs as personally as Mr. SEO. But making yourself and what you do for a living into a brand is definitely one road to success. More importantly, it’s a way for us all to enjoy our jobs.I try to embody this approach. JTCINA.COM is very reflective of my true self. I pour my heart and soul into it. I mean everything I write. I make it my business to be on top of news and developments in strategic communications. Think about your professional brand. I’m StratComm Girl. Even if that’s too long to fit on a licence plate.