Three Marketing Strategies to Stop the Bleeding

by Brad Friesen, Starshot Ventures Inc.

So, what is a marketer to do in this horrid economy? The seemingly logical answer would be to take a chain-saw to most marketing and communications budgets, bury your head in the sand and wait for the misery to end. But nothing could be farther from the truth. Within every economic recession in history, capitalism provides a wonderful vehicle for creative destruction and reinvention.

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