Your Resume and Your Personal Brand

Do you have a personal brand? Is it clear on your resume? Could someone look quickly at this summary of professional experience and come away with a specific and strong impression of your value as an employee? If you cannot answer these questions with a strong yes , you have a problem. You need to take another look at your resume and find ways to reorganize and reshape it so that your brand becomes clear.

If you can deliver a clear and precise brand message, you have a far better chance of getting a job. Hiring managers and Human Resources departments see thousands upon thousands of resumes, many from very accomplished individuals. It is only those with clear and relevant personal brands who rise to the top and get the coveted interview.

Looking for a job is all about marketing yourself. In this case, you are the product and the company is the consumer. Companies market inanimate products every day, relying on creative strategies to communicate the product’s value to customers. As a unique and talented individual, you have value, but in order to be hired by a company, they will need to recognize this. You must communicate your personal brand so that you are seen as a desirable asset to your future employers. Your personal brand is a combination of the talents, strengths, accomplishments and experiences that you have developed.. You must communicate this in every aspect of your communication with a company–through your cover letter, the all-important resume, through to the job interview.

Consistency is key.

Communicating your personal brand on your resume is not about twisting who you are to fit an image. It is about describing succinctly and coherently what makes you different from the other applicants. Since a resume is often a one or two page document, you have a small space in which to communicate this. Every word counts, so delete fluff or anything irrelevant. You should tailor how you communicate your brand to the audience, in this case, your potential employer. Keep in mind how your past performance fits what they will find attractive, and use that as a guide for what you will emphasize on your resume.

Here’s an example of a branding statement for founder, Juliana Trichilo Cina:


Strategic Communications Consultant

“Committed to understanding communications psychology and inspiring successful conversations”


For some extra insight, you may want to ask friends or work colleagues to sum up their professional view of you in a few words. This may give you some ideas to focus on as you construct your resume with your personal brand in mind. It will also help you to remember parts of your brand that may not be as obvious to you, but which are still impressive and could stand out to others–including your next employer.

As you explain your responsibilities for each job on the resume, you want to show exactly how you made an impact. Your personal brand is your professional story, so your resume should be a coherent narrative of these individual impacts. It should lead somewhere. With a little reflection and creativity, you should be able to craft this story from the material of your professional history. If you can do this successfully, you will have created and communicated a personal brand that will stand out against the competition.

The post Your Resume and Your Personal Brand appeared first on speakUP Resumes | Professional Resume Writing Service, Job Interview Training, Career Coaching, and more!.


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Your Resume and Your Personal Brand
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